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Peer reviewedCruz, Michael G.; Henningsen, David Dryden; Williams, Mary Lynn Miller – Human Communication Research, 2000
Examines the impact of normative and informational influence with respect to research on hidden profiles, which occur when the members of a group individually hold information favoring a low-quality decision but collectively have the information necessary to make a high-quality decision. Finds that when normative and informational influences are…
Descriptors: Behavior Standards, Conformity, Decision Making, Group Behavior
