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Peer reviewedCope, Robert; Delaney, George – Journal of Marketing for Higher Education, 1991
Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, Competition
Download full textZimmer, Bruce – 1995
How institutional research can improve the quality of institutional performance of colleges and universities in the face of funding constraints is discussed. An example of the use of instructional research to assist in documenting institutional quality in Australia is noted. Institutional research uses data collection, analysis, and interpretation…
Descriptors: Accountability, Cooperative Programs, Decision Making, Educational Quality
