Less-advantaged students are under-represented at prestigious universities, but can we infer that they actively avoid them? This research measured university applicants' knowledge of 115 UK universities. Using card-sort tasks within an interview format, 56 Year 13 students from different types of 16-19 education described how they chose five…

At no other time in American history has the need for post-secondary educational attainment been so pervasively necessary. Since 2007, three in every four jobs created has required a bachelor's degree or higher. Such a prerequisite to fiscal viability occurs parallel with rising costs of college attendance, a nebulous financial aid process,…

There are increasing numbers of non-native English speaking applicants to Canadian universities (AUCC 2008a, 2010), which are committed to promoting linguistic and cultural diversity (AUCC 2008b). One result of this trend is that university admissions officers, as gatekeepers, are faced with a growing and potentially confusing array of language…

People tend to assume that the motivations for their behavior--whether choosing a school, buying a car or pursuing a particular career--are readily available to them, waiting to be articulated. But a great deal of new multi-disciplinary research--in psychology, cognition, neuroscience, linguistics, and anthropology--is suggesting otherwise. In…