This article introduces the concept of motivating operation (MO) to the field of online consumer research. A conjoint analysis was conducted to assess the motivating impact of antecedent stimuli on online purchasing. Stimuli tested were in-stock status, price, other customers' reviews, order confirmation procedures, and donation to charity. The…

Description of "Decision-Analyst," microcomputer software tool designed to analyze complex decisions involving many alternatives, highlights step-by-step approach, documentation, microcomputer requirements, and purchasing information. Two microcomputer users' groups (Apple Computer, Microcomputer Users Group for Libraries in North…

Discussion of the marketing of bibliographic databases focuses on defining the market, the purchasing process, and the purchase decision process for researchers, managers, and librarians. The application of marketing concepts to the purchase of online information services is noted. (EJS)

Suggests practical steps the uninitiated librarian can take to become familiar with automation opportunities and discusses issues that should be considered in choosing an automation system for the small library. Getting acquainted with computer world, evaluating library environment, and considering options are covered. Eight references are cited.…

Overview of activities and issues that face library administrators considering automation emphasizes acquisition of turnkey systems. Discussion covers reasons for automating, options available, major marketplace issues, keys to a successful automation project, the Request for Information, the Request for Proposal, evaluation techniques, the…

This essay illustrates a technique for reducing the risks of capital investment decisions involving considerable sums for advanced technologies by considering its application to a problem that arises frequently in selection of automated library systems. Incomplete information, using available information, selecting a system, and consultants are…

Several consultants address the development and use of RFPs (requests for proposals) in the library automation procurement process, including the cost of developing a request; the need to concentrate on overall goals, not just the document; and the usefulness of the request as one step in a broader planning process. (CLB)

Reports results of survey of 21 smaller to medium-sized (50,000-200,000 volumes) libraries which was conducted to determine factors used to make selection decisions in purchase of automated turnkey systems from established vendors. Factors examined include costs, software, hardware, and vendors for parts A (actual experience) and B (hypothetical…