The authors describe the University of Central Florida's top-down/bottom-up action analytics approach to using data to inform decision-making at the University of Central Florida. The top-down approach utilizes information about programs, modalities, and college implementation of Web initiatives. The bottom-up approach continuously monitors…

The conceptual framework, design, and implementation plan for building a decision-support system for enrollment management at a private university are outlined, including information about the computer hardware and software used in implementation. (Author/MSE)