Retailers are faced with the challenge of how many stores to operate in a potential or an existing market and where those stores should be located. Various factors influence this decision-making. For instance, the customer behavior and their demographic characteristics, customer travel times, presence of competitors, costs involved, location…

The proposed revisions to the "Australian Curriculum: Mathematics" highlight the importance of learning to mathematise, problem-solve and reason in real world contexts, including financial contexts. Through the Economics + Maths = Financial Capability research project, the authors have been imagining fresh ideas for connecting the…

In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…

This interactive negotiation exercise was primarily developed for situations where only one or two sessions could be devoted to teaching negotiations. The exercise, which is conducted by the instructor with the whole class, involves a two-party negotiation that puts the students in the role of a board member for a nonprofit camp, negotiating with…

This article reports the findings of a study using tasks where a family orders and considers sharing the cost of a "Fish n Chips" meal. Purchasing take-away food is an example of an everyday situation where literacy and numeracy must be applied to make sense of tabulated price information. Originally developed for use in Australia, the…

Knowledge Translation (KT) is increasingly a requirement for scholars and non-academics working in applied settings. However, few programs provide explicit training in KT. In this article we systematically explore our experiences as a multi-disciplinary group of course facilitators and students in a newly redeveloped graduate course in Evidence…

Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role in developing the knowledge and skills students need to effectively integrate corporate social responsibility (CSR) into their future business endeavors.…

This study examines the factors that influence the creation, purchase, and selection of free instructional technology. Specifically, this study uses the RIPPLES Model to examine the perceptions and reflections of instructional technology directors and staff members with regard to the Resources, Infrastructure, People, Policies, Learning,…

This article describes how classroom discussion and field trips can be used to teach students with disabilities to engage in comparative shopping and informed choice making when they dine in fast food restaurants. (JDD)

Provides answers to questions that educators have about networking. Highlights include functions of a network; effect on instruction and administration; connecting to the Internet; the most common kind of network; decision making; smart shopping; costs; and the future for school networking. (AEF)

Recommends reviewing the 1958 debate between P. A. Samuelson and J. R. Minasian over the controversy involving tax-financed television versus pay-TV. This exercise is a lively way to introduce students to the issue of exclusionary devices for public goods. Includes graphical analysis and excerpts from the original debates. (MJP)

A guide to various instructional technology (IT) approaches is aimed at modern language teachers who are just beginning to integrate IT into their methodology. Hints and suggestions are given about what questions to ask when acquiring a computer and buying software and how to avoid some problems. Chapters include the following: (1) Why should I?;…

Briefly summarizes a study testing the efficacy of some of the ideas delineated in the "Handy Dandy Guide for Solving Economic Mysteries." The guide stresses an experiential approach where students solve "mysteries" using their knowledge of basic economic principles. The study's findings suggest a significant improvement in…

This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…