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Önder Kethüda – Journal of Marketing for Higher Education, 2024
This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…
Descriptors: Credibility, Reputation, Institutional Characteristics, Institutional Evaluation
Loukkola, Tia; Peterbauer, Helene; Gover, Anna – European University Association, 2020
There is a legitimate need for data on the performance of higher education institutions. It is important for the institutions themselves, as well as their stakeholders, including society. The use of indicators that measure the effectiveness or quality of education is increasing as there is much demand for more evidence-based evaluation and…
Descriptors: Higher Education, Educational Indicators, Educational Quality, Quality Assurance
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Bautista-Puig, Núria; Orduña-Malea, Enrique; Perez-Esparrells, Carmen – International Journal of Sustainability in Higher Education, 2022
Purpose: This study aims to analyse and evaluate the methodology followed by the Times Higher Education Impact Rankings (THE-IR), as well as the coverage obtained and the data offered by this ranking, to determine if its methodology reflects the degree of sustainability of universities, and whether their results are accurate enough to be used as a…
Descriptors: Sustainable Development, Higher Education, Reputation, Institutional Characteristics
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Nuseir, Mohammed T.; El Refae, Ghaleb A. – Journal of Marketing for Higher Education, 2022
This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…
Descriptors: Marketing, College Choice, Decision Making, Student Attitudes
Schmitt, Stephanie A. – ProQuest LLC, 2013
This dissertation considers the effects of national rankings, specifically the 2010 National Research Council (NRC)'s Data-Based Assessment of Research-Doctorate Programs, on higher education institutions' behavior. National research studies of graduate education require significant resources and data, yet it is uncertain how universities make…
Descriptors: Reputation, Institutional Evaluation, Educational Change, Higher Education
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Rock, JoAnn Leah; Adler, Rachel M. – ETS Research Report Series, 2014
The purpose of this study was to investigate the ways in which universities use the "GRE"® General Test scores to award merit-based fellowships to first-year graduate students in doctoral programs. While GRE use in fellowship award decisions is a common practice, there is very little validity evidence to support its use in this context.…
Descriptors: Scores, Decision Making, College Entrance Examinations, Graduate Study