This study explores how aesthetic decisions influence community college presidents. Aesthetic choices communicate powerful messages (McArdle-Clinton, 2008). These messages influence a campus community, affecting access, cost, decision, and equity (Bouillard & Deslandes, 2015; Connor & Schrecker, 2010; Fairclough, 1995; James, 2013). These…

Whether it be an environmental disaster, civil unrest, or a public health emergency, higher education leaders must be ready to address and respond to any crises threatening their institutions or university communities. The purpose of this study was to gain understanding regarding how university presidents and provosts respond and communicate…

During emergency situations, such as natural disasters or the current pandemic, there may not be immediate access to research-based information or information may be nonexistent or conflicting. In such scenarios, Extension personnel may be required to make best guesses based on "what is known so far." Depending on the urgency of the…

Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today's fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and…

In this article, the researchers interrogate the media discourse on the national students financial aid scheme (NSFAS) crisis, as well as how the language used by politicians and students, shaped the decision-making of stakeholders. A qualitative approach was employed to analyse online media articles. Content analysis was used to organise the…

Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical…

In contemporary higher education, stakeholder management is increasingly important given the growing number and complexity of stakeholder groups. Defensive stakeholder management (DSM), defined as verbal responses of universities to stakeholder criticism, is a largely neglected topic in the higher education literature. Drawing from a combination…

There is a wide-spread perception that universities reorganise their academic units frequently, although there is little beyond anecdote to support this. Similarly, the literature contains some speculation about what affects the success of such efforts, but there is almost no data to support various views. This study assesses the perceptions of…

In recent years, technology has made it possible, and in some ways critical, for college and university presidents to increase campus-wide communication. Following the 2016 US presidential election, many college presidents across the country sent campus-wide communications in response to the election, while others chose not to respond. The…

The purpose of this study was to explore the sources used by West Virginia public school superintendents to stay informed; how useful they find evidence-based research; the perceptions they have regarding the overall usefulness/credibility of evidence-based research; the barriers that exist to the use of evidence-based research; and whether there…

This qualitative research study investigated the perceptions of successful turnaround school leaders regarding factors attributing toward success, barriers thwarting success, and strategies that assisted in minimizing barriers. This study specifically investigated the perceptions of African American school leaders in urban turnaround schools in…

As the day-to-day leaders of a school district, superintendents oversee budgetary and other district operations, help give practical meaning to federal and state policy, and set local district policy for the schools under their charge. Superintendents therefore work in a unique and important leadership space that exists between federal, state,…

Crisis communication systems (CCS) in educational settings have been challenged by mass casualty events including shootings, natural disasters, and health outbreaks in the United States. The U.S. federal government and the U.S. Department of Education have created safety and security instructions to manage these complex and diverse security…

Many U.S. higher educational institutions have suffered budget cuts. In many cases, this has matriculated down to the admissions offices, resulting in reduced recruitment and marketing budgets. With reduction in recruitment budgets and a decrease in student enrollments, combined with growing competition for students, institutions are looking…

Higher education systems and institutions are often viewed as resistant to change or slow to adapt, particularly by advocates and communities urging equity-minded reform of colleges and universities. Yet the COVID-19 pandemic jolted California's colleges and universities into drastically changing course to meet students' basic, mental, and…