As more community colleges focus on using data to improve educational outcomes, many administrators are considering business intelligence applications that promise a path toward more informed decisions. Getting there, leaders say, requires more than installing some out-of-the-box solution; it requires changing the culture and finding skilled…

The authors describe the University of Central Florida's top-down/bottom-up action analytics approach to using data to inform decision-making at the University of Central Florida. The top-down approach utilizes information about programs, modalities, and college implementation of Web initiatives. The bottom-up approach continuously monitors…