Asking students to describe an unrecognizable portion of an artifact sharpened their powers of observation.

Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)

Students asked to write directions for assembling a tinkertoy structure learned valuable writing skills as well as critical ability. (JH)

Some of Professor Kenneth Pike's tagmemic theory is explained, and an attempt to apply it in freshman English classes at the University of Michigan is described. Two writing subjects (a concrete object and an abstraction) are examined from the aspects of contrast; range of variation; and distribution with respect to class, context, and matrix. The…