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Turnbull, Arthur T.; Baird, Russell N. – 1975
This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…
Descriptors: Communication (Thought Transfer), Computer Graphics, Design, Graphic Arts
Morrow, James; Suid, Murray – 1977
This book discusses mass media, multimedia, and individual media and suggests various media activities for children. The introductory essay considers why the medium is not the message; chapter one presents a model for multimedia learning; and chapter two considers the pedagogical questions of media production. Subsequent chapters deal with stage…
Descriptors: Acting, Class Activities, Creative Activities, Design
Arden, Kelvin J.; Whalen, William J. – 1991
Advice is provided for carrying out an effective college or university publications and periodicals program. Topics covered include: organizing the publications office; editing and writing techniques; art and design; using photos and photographers; and buying composition and printing. The handbook provides information on standards for designing…
Descriptors: Colleges, Design, Editing, Futures (of Society)
