The Widget design task is an in-class, experiential exercise that affords students the opportunity to develop interpersonal skills in group negotiation. Students engage in new product design in committees of two dyads where one dyad represents Consumer Research and the other represents Strategic Management. Task information creates different…

Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…

Describes six steps to make student yearbooks look fresh each year by having students study and adapt designs from the professional press. Offers two publication design exercises for students. (SR)

Examines the interplay of text, illustrations, and book design elements, using examples from children's books. Discusses the impact of book design on young readers' responses, and presents ideas for acquainting children with specific book design elements. Suggests that class activities in book design can improve children's visual and verbal…

Offers reasons and guidelines for classroom exercises in creating black and white posters for introductory courses in graphics, design, production, or layout. (RL)