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Flores, René Pedroza – Higher Education Studies, 2016
The purpose of this article is to study the personality dominant values in Graphic Design students from the Autonomous University of the State of Mexico. A scale developed by Allport, Vernon and Lindsey called: "Study of values. A scale for the measuring of personality dominant interests" was used. The sample was applied to 124 students,…
Descriptors: Foreign Countries, College Students, Personality Measures, Values
Kosak, Hermann H.; Surlin, Stuart H. – 1973
Graphic design decision-makers assume that graphic design preferences vary among demographic groups. This assumption was tested on a population of 200 college students reflecting a valid demographic distribution in four categories: sex, community size, income, and occupational status. Subjects were asked to rank order their preferences for four…
Descriptors: Attitudes, Design, Design Preferences, Graphic Arts
Misisco, Peter – 1979
A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…
Descriptors: Audiences, Comparative Analysis, Design, Design Preferences

Durham, Meenakshi Gigi – Journalism and Mass Communication Educator, 1998
Outlines an approach to teaching magazine design incorporating radical pedagogical theories with contemporary issues in visual communication. Outlines the emancipatory theories of Paulo Freire to argue the need for intervention in the hegemonic constructions of mainstream consumer magazines. Outlines a pedagogical strategy that critically…
Descriptors: Critical Theory, Design, Design Preferences, Graphic Arts
Taylor, Sally – College Press Review, 1981
Offers reasons and guidelines for classroom exercises in creating black and white posters for introductory courses in graphics, design, production, or layout. (RL)
Descriptors: Class Activities, Classroom Techniques, Commercial Art, Design