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Direct linkWardley, Leslie J.; Bélanger, Charles H.; Nadeau, John – Higher Education: The International Journal of Higher Education Research, 2017
Some higher education management departments have started to implement customer service orientation strategies in their marketing activities in order to solidify value exchange perceptions, differentiate themselves, and improve retention rates. However, if students are to get the most out of their academic experiences, they need to become…
Descriptors: College Administration, Departments, Higher Education, Marketing
