Subjects who were shown slides of four newspaper front pages--traditional, contemporary, well-designed traditional, and well-designed contemporary--preferred contemporary to traditional designs and well-designed pages to those of average design. (Reproductions of the four front pages are included.) (GT)

A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…

Four experiments tested reader reaction to selected newspaper design techniques, including jumps, wraps, type style, and picture size. The results implied that a newspaper striving for the highest overall readership of its stories will get the best results by keeping jumps to a minimum and running larger pictures. (RL)

Using data from a previous study, this study investigated the adoption of modern graphic design techniques by daily newspapers. A scale of modern design was constructed from available literature and tested for internal validity by determining what design practices were included in sample papers. The scale was then used to test assumptions about…