While people approach creative actions in diverse ways, navigating them effectively requires self-regulatory effort. In this preregistered experiment, we examined whether simple self-regulation prompts, provided across the stages of the creative process, make the outcomes more creative. Participants (N = 332) engaged in one of three creativity…

Since the turn of the millennium, virtual reality (VR) has become a popular global research topic. Educators are eager to employ VR for interactive learning, potentially enhancing student engagement and efficiency. Researchers have conducted numerous trials, with students across disciplines achieving notable results, affirming VR's effectiveness,…

The relationship between account management and creative is a complicated and ever-changing one. A common theme in the advertising literature is that account and creative teams sometimes struggle with intra-agency communication. This article looks at why communication is still an issue today and what knowledge modern account and creative teams…

The purpose of this study was to develop a learning model based Commercial Graphic Design Drafting project-based learning approach, was chosen as a strategy in the learning product development research. University students as the target audience of this model are the students of the fifth semester Visual Communications Design Studies Program…

The continued viability of art and design programmes depends on our ability to produce graduates able to contribute successfully and confidently to the future of the creative industries. This in turn depends on our ability to lead students to develop both the ability and the motivation to learn. A significant proportion of our students however,…

In this article, the author discusses how to teach students to think creatively. In the author's search for a way to teach students that there are multiple approaches to visual problems, she found inspiration from advertising. The author asserts students first need permission to explore their latent ideas, and second, they need the tools to…

A method of pedagogical art criticism can be used to examine meaning in one of today's most pervasive forms of visual imagery: the advertising image. It was necessary for the art critical method to accommodate the following components of advertising imagery: (1) history; (2) purpose in a capitalist society; (3) function in society; (4) effects on…

Suggests that text and information design are rooted in the visual aesthetics of modernism as articulated by the Bauhaus. Explores four key ideas affecting visual design: unity of text and form; emphasis on economy and simplicity; search for a universal, objective style; and faith in individual and collective intuition. (KEH)

Surveys some of the problems experienced in design activities in the Craft, Design, and Technology (CDT) examinations. Examines recent developments in the procedural models of design activity and the understanding of how professional designers approach their work. Discusses how these insights could be incorporated into the school curriculum. (KM)

The use of quantitative graphics in newspapers requires achieving a balance between being accurate and getting the attention of the reader. The statistical representations in newspapers are drawn by graphic designers whose key technique is fusion--the striking combination of two visual images. This technique often results in visual puns,…

The Society of Industrial Artists and Designers (SIAD) has for over 40 years been working to establish design as a profession with a status equivalent to that of architecture or engineering. Intended as a selective review of recent British illustration and design in industry, advertising, and publishing, this volume is the seventh in a series…

Novice designers produced a sequence of sketches while inventing a logo for a novel brand of soft drink. The sketches were scored for the presence of specific objects, their local features and global composition. Self-assessment scores for each sketch and art critics' scores for the end products were collected. It was investigated whether the…

Lines are elemental design devices that provide the primary structure for visual expressions in printed media. Gestalt principles of perception emphasize the role of the viewer, so the energy of the lines and the commercial viability of a particular design depend upon the designer's and photojournalist's understanding of both the viewer's…

The document provides teaching guidelines and information on advance elective courses in a studio art program for grades 10, 11, and 12. The courses are presented in four sections: (1) studio in advertising design--advertising and production, lettering, illustrating, and color reproduction; (2) studio in fashion design and illustration--elements…