Many books, designers, and design educators talk about visual design principles such as balance, contrast, and alignment, but with little consistency. This study uses empirical methods to explore the lore surrounding design principles. The study took the form of two stages: a quantitative literature review to determine what design principles are…

States that document designers presenting procedural instructions can choose several formats: prose, table, logical tree, or flow chart. Suggests that instructions should allow users to reach the outcome without losing time. Discusses two formal methods that help determine which order is most efficient--that based on the selection principle, or…

Presents historical roots of page design principles, arguing that current theories and practices of document design have their roots in gender-related theories of images. Claims visual design should be evaluated regarding the rhetorical situation in which the design is used. Focuses on visual images of documents in professional communication,…