Investigates Web site design factors and their impact from a theoretical perspective. Presents a two-factor model that can guide Web site design and evaluation. According to the model, there are two types of design factors: hygiene and motivator. Results showed that the two-factor model provides a means for Web-user interface studies. Provides…

Describes an experiment in which presentation size and text length is varied in a HyperCard application. Students performed a fact-retrieval task from a reference handbook. No interaction is found between these two independent variables. Performance is significantly better for the longer texts, but no significant difference is found for the two…

Examines differences between the formal features of commercial versus noncommercial Web sites, and the relationship between Web page complexity and amount of traffic a site receives. Findings indicate that, although most pages in this stage of the Web's development remain technologically simple and noninteractive, there are significant…

Results of two studies of user design preferences for link markers--entities that signify pathways to additional information in hypermedia information systems--indicate that, in general, link markers that employ color and bound objects are the most effective in communicating the existence and extent of links and are most preferred by users.…

Library patrons evaluated two versions of a bibliographic record displayed on cathode ray tube terminal, one representing Library of Congress (LC) format, the other, one of 15 format variations. Patrons generally preferred side heading label and underlining to LC forms, and upper and lower case letters to lower case only. (EJS)