Fifty-two subjects participated in a study of attitudes toward typographic treatment in print advertising. Twenty variations of a basic ad layout, based on nine typographic variables (five for display type and four for body copy), were developed to reflect current trends in fashionable/conservative advertising typography. The subjects sorted the…

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

Describes the process of writing and designing an effective brochure about a child care center, including working with professional designers and printers. (DR)

Offers summaries of studies that investigated many topics, including the following: (1) images of the United States in Jordanian media; (2) television terms, such as "radiovision," that did not last; (3) how newspapers in Alaska cope with staff turnover; (4) newspaper design preferences among students; and (5) the problem of libel for…

Eastern Michigan's approach to developing a safe, attractive, pedestrian-oriented traffic circulation and parking plan is described, including considerations such as the campus master plan, security, aesthetics, multiple use, pedestrian needs, publicizing the changes made, and costs. (MSE)

Based on experiences of the Vigo County Public Library in Terre Haute, Indiana, this article outlines ways libraries can attract patrons to their Web sites and features that can keep them returning. Discusses marketing and publicity; basic content and special sources and services; attractive and easy-to-use site design; good Web site maintenance;…