The purpose of this article is to study the personality dominant values in Graphic Design students from the Autonomous University of the State of Mexico. A scale developed by Allport, Vernon and Lindsey called: "Study of values. A scale for the measuring of personality dominant interests" was used. The sample was applied to 124 students,…

Graphic design decision-makers assume that graphic design preferences vary among demographic groups. This assumption was tested on a population of 200 college students reflecting a valid demographic distribution in four categories: sex, community size, income, and occupational status. Subjects were asked to rank order their preferences for four…

International typography is a name coined by American graphic designers for a typographic style whose greatest impact has been in publication design, publicity, and promotional graphics. Its origins are the several artistic revolutions against decadence and stagnation in the fine and applied arts, such as the Dada or Bauhaus movements that began…

A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…

Discusses three roles of textbook illustrations--to arrest the reader's attention and arouse interest, to provide explanation and clarification of complex verbal descriptions, and to aid retention of the information presented in the text. It is recommended that illustrations be designed with their specific role(s) in mind. (EAO)

Two hypotheses in a study examining the influence of a dominant piece of art on the salience of a news story for readers, thus affecting their agendas, were as follows: (1) a story with dominant art will increase a reader's issue salience more than a story without dominant art; and (2) a story with balanced art will increase a reader's issue…

The two sections of this report focus on recent research in the newspaper industry. The first section describes changes implemented in the design and layout of a Minnesota daily newspaper and the methodology and results of two surveys of readers' favorable reactions to the changes. The second section is designed to familiarize newspaper people…

Presents a critical report on the events of the Association Typographique Internationale's 1998 conference held in Lyons, France. Discusses papers presented and the state of the field of typography. Notes that, although attending the conference was expensive, the real reward for the author and students he spoke to was the chance to socialize with…

Outlines an approach to teaching magazine design incorporating radical pedagogical theories with contemporary issues in visual communication. Outlines the emancipatory theories of Paulo Freire to argue the need for intervention in the hegemonic constructions of mainstream consumer magazines. Outlines a pedagogical strategy that critically…

Fifty-two subjects participated in a study of attitudes toward typographic treatment in print advertising. Twenty variations of a basic ad layout, based on nine typographic variables (five for display type and four for body copy), were developed to reflect current trends in fashionable/conservative advertising typography. The subjects sorted the…

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

An art teacher described an elective course in graphics which was designed to enlarge a student's knowledge of value, color, shape within a shape, transparency, line and texture. This course utilized the technique of working a multi-colored print from a single block that was first introduced by Picasso. (Author/RK)

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…

Offers reasons and guidelines for classroom exercises in creating black and white posters for introductory courses in graphics, design, production, or layout. (RL)