Based on a recently completed study of education directors at science museums, this article addresses how design-and-development consultants might use those findings to enhance the way in which they propose and deliver Website services to non-academic organizations with either primary or complementary educational missions. After a very brief…

Classifies sites on the World Wide Web according to purpose. Examines what metaphorical design has to offer Web site designers and details how principles of metaphorical design were applied to create a university Web site. Discusses technological limitations that influence design decisions and when metaphorical design might not suit a Web site.…