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Direct linkRosenquist, Christina – Business Communication Quarterly, 2012
Stallworth Williams introduces concepts of visual rhetoric and ethics for a classroom exercise in the analysis and revision of a sales letter. This article revisits Stallworth Williams's proposed teaching strategies, suggesting that not only do students need to be instructed in elements of visual design, but they must also be taught to link those…
Descriptors: Visual Environment, Rhetoric, Ethics, Business Communication
