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Konsky, Catherine – Journal of the Association for Communication Administration (JACA), 1999
Discusses advantages of creating a strategic plan, steps for the strategic-planning process, and application of the strategic-planning process. Suggests that communication departments should develop a strategic plan and use it as a guide in collectively pursuing initiatives related to teaching, research, and service as well as in advocating for…
Descriptors: Communication (Thought Transfer), Departments, Developing Institutions, Higher Education

Beadle, Mary E.; Schmidt, Jacqueline J. – Journal of the Association for Communication Administration (JACA), 1999
Presents a post hoc analysis of peer-identified excellent departments at small colleges (5,000 or fewer undergraduates) to discover if they suffer from a lack of centrality. Hopes that this information may be used to help departments plan curriculum, develop evaluation methods, or write mission statements to strengthen existing programs or defend…
Descriptors: Communication (Thought Transfer), Curriculum Development, Departments, Developing Institutions