The problem of selecting appropriate indicators for the evaluation of higher education programs is discussed. A set of indicators and a model for assessing institutional advancement programs are presented as a framework for the institutional manager. (Author/SF)

The importance of evaluation for institutional development is discussed from the perspective of the manager. It is suggested that the higher education manager can use evaluation to obtain feedback about program effort, performance, and effects that will aid in the decision-making process. (Author/SF)

The design and findings of an evaluation of the alumni records, broadcasting, development, health science relations, information services, publications, and state and community relations programs as well as the vice-president's office at the University of Michigan are described. (Author/SF)