Using masculine forms in surveys is still common practice, with researchers presumably assuming they operate in a generic way. However, the generic masculine has been found to lead to male-biased representations in various contexts. This article studies the effects of alternative gendered linguistic forms in surveys. The language forms are…

Measuring attitudes and opinions employing agree/disagree (A/D) questions is a common method in social research because it appears to be possible to measure different constructs with identical response scales. However, theoretical considerations suggest that A/D questions require a considerable cognitive processing. Item-specific (IS) questions,…