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Download full textAbdelaal, Noureldin Mohamed; Sase, Amal Saleh – Advances in Language and Literary Studies, 2014
This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…
Descriptors: Advertising, Comparative Analysis, Semiotics, Discourse Modes
