Recent demand within the academy for language research that bridges different stakeholders renders the social relevance of research a factor in the academic competition for research funds [Curry, M. J., & Lillis, T. (2013). "Introduction to the thematic issue: Participating in academic publishing--consequences of linguistic policies and…

In this paper, we demonstrate the dialectical relationship between micro and macro language planning: macro planning influences micro planning and yet macro planning results (or should result) from micro planning. The relation between the two planning perspectives is illustrated within the framework of Language Management Theory (Jernudd &…