With the booming of Chinese internet corporations, various wrongdoings have been frequently exposed to the public, which damages their corporate image. To face the challenge, these companies usually resort to apologies for image restoration. This study investigates how apology strategies are employed by Chinese internet corporations to restore…

This paper examines the employment of pragmatic empathy as a grand strategy in business letter writing. To account for the realization of pragmatic empathy in business letters, we make a corpus-based manual analysis of four types of business letters. It is found that (1) the choice of deixis is a major concern in most letters: while second person…

As an interactional encounter between a journalist and one or more newsworthy public figures, an interview program is a special type of discourse that is full of evaluative language. This paper sets out to explore evaluation in interview programs from the perspective of appraisal system. The corpus software used in this study is UAM CorpusTool…

Metadiscourse is a new and interesting field of inquiry which is believed to play a vital role in organizing and producing persuasive writing, based on the norms and expectations of people involved. Metadiscourse embodies the idea that writing and speaking are more than just the communication of ideas and presentation of ideational meaning. Rather…