Over the years, we have been witnessing the burgeoning of interdisciplinary interest in the use of ideological discourses and enactment of representations through linguistic and semiotic choices in positioning, (re)constructing and expressing identities. In this picture, there is an evident paucity of research investigating the kinds of…

To explore the multimodality of two representative EFL textbook series for Chinese college students, their visual and verbal semiotic modes were compared. The target textbooks are "Experiencing English" and "New Century College English". Through multimodal discourse analysis, the study aims to shed some light on how to develop…