Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…

The ubiquitous hashtag has disruptively transformed how news stories are reported and shared across social media networks. Often, such text streams are massively multilingual with 50 different languages on an average and contain a combination of subjective user opinion, objective evolving information about the story and unrelated spam. This is in…

The aim of this article is to shed light on the particularities of language choice (Spanish, English, and hybridity) and identity performance among urban music (UM) affiliated individuals from Hispanic immigrant backgrounds interacting through Instagram. The participants reside in Da DMV, an emic term used to refer to the Washington DC (DC)…

The present paper examines negotiation of meaning and language-related episodes in Chinese-German eTandem interaction, focusing on Chinese as target language. Against the background of the interactionist approach to language learning and drawing upon Swain and Lapkin's (1998, Interaction and second language learning: Two adolescent French…

Existing studies on doctor-client interactions have largely focused on monolingual encounters and the interactional effects and functions of the languages used in the communication between doctors and their clients. They have neither, to a large extent, examined the several codes employed in single encounters and their pragmatic roles nor given…

The situation once described by Hoffmann (1985), in which children grow up exposed to three languages from an early age, is a reality for an increasing number of families. In Europe--as elsewhere--greater mobility is leading to greater numbers of mixed-language couples (Piller 2002), and, by extension, multilingual families. For such families,…

Code-switching research has focused on spontaneous conversation, and code-switching has often been seen as a consequence of bilinguals attending to and extending the "macro" status and functions of the two languages in society, attitudes towards these languages, and their cultural connotations, for instance, the "we-code" vs.…

This paper begins by looking at responses to Bernstein in Germany in the 1970s that criticized his notions of class difference in sociolinguistic codes. As part of a re-examination of Bernstein's ideas, the paper goes on to look at the current communicative situation in German education where urban schools have many second-generation immigrant…

Describes a study designed to examine variables influencing the way native speakers talk to foreigners and the form native speaker modification may take. Considers five variables: (1) negotiation of meaning, (2) quantity of speech, (3) amount of repair, (4) elaborated responses, and (5) transparent responses. (SED)

Presents theory of "audience design" which assumes that speakers design their style of talk for their audience, and examines how speakers do this. Also examines the effects on style shift of nonpersonal factors (such as topic and setting) and of referees (the class of persons with whom the speaker identifies). (SED)

From an ethnographic and interaction analytical approach this paper examines how polylingual languaging is used by a group of young male Taekwondo fighters to construct an integrated streetwise and "schoolwise" persona as well as negotiate regional identities. The data discussed were collected in a Taekwondo club in a multicultural area…

Discusses explanations regarding bilingual children's codemixing, including that it is influenced by the particular discourse strategies parents use in conversation with their children. Five French-English bilingual families in Montreal were examined for parental style of response, children's rates of codemixing, and effects of responses on…

Quebec rap lyrics stand out on the world Hip-Hop scene by virtue of the ease and rapidity with which performers in this multilingual, multiethnic youth community codeswitch, frequently among three or more languages or language varieties (usually over a French and/or English base) in the same song. We construct a framework for understanding…

Examines a particular "style of speech" used by a farming community in Eastern Cape Province, South Africa, which is characterized by code-switching with Xhosa and by prevalent terms of address. The social significance of the speech style in terms of the identity communicated is explored and discourse features are discussed. (Author/JL)

Analyzes the ways in which language use reflects alignments and symmetry between people who are well-acquainted and communicate via electronic mail in Greek. Focus is on certain discourse features that form the conventionalized style of e-mail and frame contextualization cues, particularly certain patterns of code-switching and style shifts. (MSE)