Many universities today are businesses, embracing the priorities and values of any other consumerist enterprise. There is an argument that, insofar as the phenomenon of marketisation is a function of what (Michaels, F. [2011]. "Monoculture: How one story is changing everything". Red Clover Press) terms a global economic…

This article highlights an important role of speech studies disciplines in teaching students to create business discourse, stresses practical orientation of teaching, a need to achieve a greater and more effective balance of theory and practice. The article presents innovative forms of teaching students to create and percept institutional business…

Networked electronic text--fragmentary, mutable, connected, and instantly accessible from any computer or handheld device--challenges traditional notions of textual coherence and composition, offering affordances far beyond those possible in traditional, print-based texts, including those made available electronically. Such texts become tools,…