This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This research shows the power of powerful metaphors in a language or linguistic perspective. It aimed at examining the important factors like reproduction of metaphors according to the theme of contestation, its duration, use of electronic media and problems associated with their forms, class and syntactic structures in a linguistic perspective.…

Discussions on the educational potential of school football range from its social acceptance to the pedagogically desirable lessons that can be drawn from it. The aim is to understand the process of institutionalisation in school football and the main formative challenges it entails. An ethnographic multiple case study is presented. The sample…

Complex dynamic systems (CDS) theory offers a powerful metaphorical model of applied linguistic processes, allowing holistic descriptions of situated phenomena, and addressing the connectedness and change that often characterise issues in our field. A recent study of Kenyan conflict transformation illustrates application of a CDS perspective. Key…

Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English…

Children's classroom talk and the connections between talk and text are current concerns for teachers. A deeper understanding of what child communication entails can ensure greater pedagogic support for the processes involved in text production. This article reports on a research project using multimodal discourse analysis to investigate…

This article critically reviews the extant literature on scientific creativity and metaphorical thinking. Metaphorical thinking is based on a conceptual transfer of relationships or mapping, from a well-known source domain to a poorly known target domain, which could result in creative outcomes in sciences. Creativity leads to products that are…

Among Swales' (1996) list of occluded academic genres, retention-promotion-tenure (RPT) evaluations have been little studied. These evaluative reports, however, can inform EAP researchers, teachers, and students about ways that writers both follow and transgress discourse conventions to fulfill various purposes through an institutional text.…

This paper looks at the collaborative construction of web pages in History by a Year-4 group of children in a primary school in the UK. The aim of this paper is to find out: (a) How did children interpret their involvement in this literacy practice? (b) How the construction of web pages was interactionally accomplished? and (c) How can creativity…