This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…

Discusses two kinds of rhetorical audiences: universal, and particular. Considers the approach a speaker takes regarding the audience type, which is usually a mixture. Discusses how a speaker brings the audience to the desired adherence despite the difference of audience type. (SC)

Examines the dichotomy posited by David Bartholmae and Peter Elbow between institutional or contextual writing and personal writing; or more generally, between social constructivism and expressivism. Attempts to propose a means of mediation between the two positions that goes beyond previous attempts, particularly that of "externalism."…

Develops a rhetorical account of how experts move fluidly among disciplinary criteria and use paradigms more as strategies than constraints. Analyzes how E. O. Wilson projects his sociobiology into several discourse frames, each presuming a different audience, purpose, and persona for himself as expert. Suggests that Wilson eludes disciplinary…

Considers the attempts of some rhetors, when accused publicly through news media, to shift blame onto the reporting media by questioning their coverage. Defines this strategy as a "role imbalance attack" that deflects criticism away from a rhetor. Discusses the factors influencing the success of this strategy. (HB)

In this article, the authors investigate visual and tactile ASL-English interpreters' influences on interactive discourse through an interactional sociolinguistic analysis of videotaped, interpreted interactions. They examine the participation framework of each of the interactions to determine whether the interpreters' utterances influence the…