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Yaseen, Maha S.; Sayyed, Sa'ida W.; Ibrahim, Hanan M. – Eurasian Journal of Applied Linguistics, 2022
This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…
Descriptors: Advertising, Persuasive Discourse, Periodicals, Arabic
Yemelyanova, Olena – Advanced Education, 2019
The article deals with the analysis of the addressee's factor foregrounding in the limerick discourse. The study demonstrates that the limerick discourse is characterised by an addresser-writer's and an addressee-reader/listener's reciprocality via idiosyncratic protagonists portrayed by an addresser-writer. A limerick presents a laconic…
Descriptors: Discourse Analysis, Language Styles, Stereotypes, Humor
Monsefi, Roya; Mahadi, Tengku Sepora Tengku – Advances in Language and Literary Studies, 2016
Within the endless stream of information available on the news media market, news headline language is characterised by several linguistic, pragmatic, rhetorical and functional features that distinguish it from other varieties of language that are not specialised. In the present study, the rhetorical features of English news headlines, through…
Descriptors: Language Usage, News Reporting, Pragmatics, Rhetoric
Ashtiani, Farshid Tayari; Derakhshesh, Ali – Advances in Language and Literary Studies, 2015
This paper is a corpus-based comparative discourse analysis of top fifty pop English and Persian song lyrics in 2014 to investigate the production of four figures of speech including metaphor, simile, personification, and hyperbole. The English corpus was compiled from the End-Year 2014 Chart of Billboard and the Persian corpus was complied from…
Descriptors: Comparative Analysis, Figurative Language, Singing, Discourse Analysis
Ahmed, Shafinaz – Working Papers in TESOL & Applied Linguistics, 2017
Complex Dynamic Systems Theory (CDST) has been applied to the study of second language acquisition to possibly account for the nonlinear development and variability found within second language development. Characteristics of a dynamic system that make it compatible with examining the developmental trajectory of second language acquisition include…
Descriptors: Form Classes (Languages), English (Second Language), Second Language Learning, Second Language Instruction
Suneetha, Y. – Journal on English Language Teaching, 2015
Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English…
Descriptors: Creativity, Advertising, Comparative Analysis, Merchandise Information
Burnett, Debra L. – Journal of Child Language, 2015
Irony comprehension in seven- and eight-year-old children with typically developing language skills was explored under the framework of the graded salience hypothesis. Target ironic remarks, either conventional or novel/situation-specific, were presented following brief story contexts. Children's responses to comprehension questions were used to…
Descriptors: Child Language, Young Children, Figurative Language, Comprehension
Nagai, Ayako – ProQuest LLC, 2011
Utilizing the methodology of Conversation Analysis (CA), this study examines teaching moments observed in free conversations by pairs of Japanese and American friends. CA's detailed turn-by-turn analysis reveals that teaching of vocabulary, idioms, and culture occurs when native speakers orient to the non-nativeness of the other speakers.…
Descriptors: Discourse Analysis, Vocabulary Development, Figurative Language, Classification