Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Advertising | 1 |
| Corporations | 1 |
| Discourse Analysis | 1 |
| Employers | 1 |
| Fantasy | 1 |
| Figurative Language | 1 |
| Job Applicants | 1 |
| Job Skills | 1 |
| Language Styles | 1 |
| Language Usage | 1 |
| Organizational Culture | 1 |
| More ▼ | |
Source
| Business and Professional… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkEngstrom, Craig L.; Petre, James T.; Petre, Elizabeth A. – Business and Professional Communication Quarterly, 2017
This article presents findings from a rhetorical analysis of job advertisements posted by the fastest growing companies in the United States (Inc. 5000 rankings). The analysis suggests that companies rely on standard rhetorical figures and share similar rhetorical visions of novelty that likely effect their organizational culture, paradoxically…
Descriptors: Discourse Analysis, Advertising, Corporations, Organizational Culture
