NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Educational Recruitment Ads: Does Prose Style Really Count for Much?
Peer reviewed Peer reviewed
Hilton, Chadwick B.; And Others – Journal of Marketing for Higher Education, 1993
A study tested responses of 201 upper division business students to 8 graduate business school recruitment ads with similar content but written in different styles. Results suggest that certain styles, independently and in combination, do affect perceptions on lower-order dimensions (ad interest, appeal, believability, clarity) but not broader…
Descriptors: Advertising, Business Administration Education, Comparative Analysis, Discourse Analysis
Discourse in MBA Seminars: Towards a Description for Pedagogical Purposes.
Peer reviewed Peer reviewed
Basturkmen, Helen – English for Specific Purposes, 1999
Using a small corpus of classroom discourse from graduate business administration seminars, some language features of student-led discussion are identified, then considered in relation to syllabus content. The fruitfulness of a discourse-based approach to both description of formal spoken-language genres and to classroom methodology is discussed.…
Descriptors: Business Administration Education, Classroom Communication, Classroom Techniques, Course Descriptions
Academic Writing in a Second Language: Essays on Research and Pedagogy.
Belcher, Diane, Ed.; Braine, George, Ed. – 1995
Essays on research and teaching of academic writing in English as a second language include:"When Practice Doesn't Make Perfect: The Case of a Graduate ESL Student" (Melanie Schneider, Naomi K. Fujishima); "Good Writing: I Know It When I See It" (Ilona Leki); "Redefining the Task: An Ethnographic Examination of Writing and Response in Graduate…
Descriptors: Academic Discourse, Business Administration Education, Case Studies, Chinese