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Download full textAbdelaal, Noureldin Mohamed; Sase, Amal Saleh – Advances in Language and Literary Studies, 2014
This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is…
Descriptors: Advertising, Comparative Analysis, Semiotics, Discourse Modes
Rengstorf, Michael – Langages, 1976
Studies an extension of the modality system currently in use in narrative semiotics in order to determine the status of prophecy in narrative syntax. (Text is in French.) (CDSH/AM)
Descriptors: Discourse Analysis, Linguistic Theory, Narration, Semiotics
Vigner, Gerard – Francais dans le Monde, 1980
Describes the functions, specific uses, syntactic structure, and typographical characteristics of titles, discussing examples from newspapers, books, films, and scientific journals. Analysis of the semantic relationship between title and text is followed by the description of various instructional techniques for the production of titles and the…
Descriptors: Descriptive Linguistics, Discourse Analysis, Expository Writing, Expressive Language
Bertrand, Denis – Francais dans le Monde, 1993
Semiotics can be a useful tool for analysis in language learning situations. This is particularly true for delineating student comprehension and the familiarity/strangeness aspects of discourse or texts. Use of semiotics can help differentiate the problems facing learners of French as a native language from those facing learners of French as a…
Descriptors: Discourse Analysis, Foreign Countries, French, Linguistic Theory
Boix, Christian – Francais dans le Monde, 1985
The use of a semiotic approach to foreign language literature appreciation and criticism at the college level is advocated as a means of analyzing texts. What is sought first of all is the meaning of the text with the semiotic-linguistic levels of organization that produce the meaning. (MSE)
Descriptors: Cohesion (Written Composition), Discourse Analysis, Evaluation Criteria, French
Enkvist, Nils Erik, Ed. – 1982
The titles of papers in this document on impromptu or spontaneous speech are as follows: "Impromptu Speech, Structure, and Process"; "Non-Verbal Aspects of Impromptu Speech"; "Echanges, interventions et actes de langage dans la structure de la conversation" ("Exchanges, Interventions, and Speech Acts in the…
Descriptors: Connected Discourse, Contrastive Linguistics, Discourse Analysis, Foreign Countries
Payne, David, Ed. – Notes on Linguistics, 1999
The 1999 issues of "Notes on Linguistics," published quarterly, include the following articles, review articles, reviews, book notices, and reports: "A New Program for Doing Morphology: Hermit Crab"; "Lingualinks CD-ROM: Field Guide to Recording Language Data"; "'Unruly' Phonology: An Introduction to Optimality Theory"; "Borrowing vs. Code…
Descriptors: Applied Linguistics, Arabic, Canada Natives, Code Switching (Language)
