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Kim, Daniel H. – Educational Technology, 2014
The importance of public education has never been greater as we enter the dawn of a new millennium. Innumerable efforts have been focused on improving public education, but the unfortunate result has been an array of fractured, piecemeal efforts. What is needed is a systemic approach to go from "tweaking" to "transforming"…
Descriptors: Public Education, Educational Change, Systems Approach, Case Studies
Williams, David E. – 1989
Instead of adopting or developing a theoretical or methodological approach to social movement study, researchers might benefit from gathering an understanding of a particular movement's history by narrowing the focus of the study for rhetorical analysis. Convention papers and journal articles should identify a specific stage, sub-group, person, or…
Descriptors: Communication Research, Discourse Communities, Interpersonal Communication, Models
Supovitz, Jonathan A.; Christman, Jolley Bruce – Consortium for Policy Research in Education, 2003
Over the past several years, education reformers have increasingly invested in the development of communities within schools as a central strategy to improve teaching and student learning. These communities come in various guises, including small schools, small learning communities, and teacher teams. Two assumptions about how these communities…
Descriptors: Educational Change, Instructional Improvement, Teacher Collaboration, Discourse Communities
Schriver, Karen A.; And Others – 1996
A study explored how teenage audiences interpreted brochures intended to discourage them from taking drugs, and more broadly, how readers respond to the visual and verbal messages presented through brochures that aim to inform and persuade. Over 100 brochures and handouts from national and local drug prevention agencies were collected. A subset of…
Descriptors: Adolescents, Audience Analysis, Audience Awareness, Audience Response