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McCormick, Blaine; Gray, Van – Journal of Management Education, 2011
Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each…
Descriptors: Discussion (Teaching Technique), Entrepreneurship, Business Education, Developing Nations
Monroe, Sarah D.; And Others – 1977
Focusing on making and using a financial plan, this document is one in a series of three consumer education modules developed to educate individual adult consumers in important areas of consumer affairs. An introductory section provides an overview of the module contents, suggested approaches for using the module, and suggestions for working with…
Descriptors: Adult Education, Budgeting, Consumer Education, Course Content
Garman, E. Thomas; Monroe, Sarah D. – 1977
Focusing on avoiding consumer frauds and misrepresentations, this document is one in a series of three consumer education modules developed to educate individual adult consumers in important areas of consumer affairs. An introductory section provides an overview of the module contents, suggested approaches for using the module, and suggestions for…
Descriptors: Adult Education, Consumer Economics, Consumer Education, Consumer Protection
Garman, E. Thomas; Jeffrey, Sandra L. – 1977
Focusing on obtaining and using consumer credit, this document is one in a series of three consumer education modules developed to educate individual adult consumers in important areas of consumer affairs. An introductory section provides an overview of the module contents, suggested approaches for using the module, and suggestions for working…
Descriptors: Adult Education, Consumer Economics, Consumer Education, Consumer Protection