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Direct linkBonnevie, Erika; Smith, Sierra M.; Kummeth, Caitlin; Goldbarg, Jaclyn; Smyser, Joe – Health Education Research, 2021
Large-scale digital flu vaccine campaigns have experienced difficulty increasing vaccination coverage among African Americans and Hispanics, and are routinely inundated by negative responses from vaccine opponents. A digital campaign employing user-generated content from social media 'micro' influencers who are predominantly followed by African…
Descriptors: Social Media, Information Dissemination, Diseases, Immunization Programs
