Development and maintenance of online distance learning Masters courses in a higher education institute Medical School Graduate School involves the interaction of an e-learning team with subject specialists, all of whom are time poor. To allow course development to proceed smoothly it must be a managed process. Challenges were revealed during an…

The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

As with most states, Arkansas is experiencing substantial growth in the delivery of academic programs and courses by distance learning provided by institutions of higher education. At Arkansas State University faculty have adhered to the need of students and developed a completely online certification and master's program in Educational…

As online distance education courses continue to increase in popularity for graduate programs it is becoming evident that retention issues are much greater in this format than in traditional face to face classes. Maintaining contact with students and overcoming feelings of isolation can be a major challenge for instructors and program…

This article addresses critical issues for consideration when deciding whether an MBA program should go online. First, background information on various types of distance learning is provided followed by a discussion regarding research on the effectiveness of online courses. Pertinent contextual issues such as alignment of goals, technology, and…

With $1M, faculty support, and their reputation at risk, Eastern Kentucky University (EKU) sought a distance learning partner to assess the MS in Loss Prevention & Safety opportunity, and then market the program to qualified students ready to learn. This compelling case study demonstrates how marketplace demand and competitive advantage can…

Building a dynamic international distance education program can be a complex operation. The purpose of this paper is to discuss a model for global learning that utilizes a blended learning approach. This paper will describe how a blended learning approach was implemented in an international instructional technology Master's program to the benefit…

This article describes an online Master's degree in Family Studies and reports on student readiness for distance learning, student satisfaction, and program review. Evaluations indicate that graduate students in Family Studies are sufficiently prepared to succeed in online course work and that they are satisfied with their program, identifying…

Training of public health professionals through web-based technology is rapidly increasing. This article describes one school of public health's effort to establish an online Master's program that serves students nationally and internationally. It examines the critical components in the design and implementation of distance education, including…