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MacNeil, Dixie; Luzius, Kim; Dunkin, Sonya – Online Journal of Distance Learning Administration, 2010
This paper details the advantages of creating a strategic plan in the development and delivery of distance programs at the authors' own institution. The steps involved in the planning process and the three key elements of a successful strategic plan are addressed. The key elements include a program plan explaining the roles/responsibilities of…
Descriptors: Strategic Planning, Distance Education, Marketing, Computer Uses in Education