In this article, a librarian at Lincoln Memorial University creates library services for an MBA program offered entirely online that is in the early stages of development. The library services include a subject guide and 4 tutorials that will be added to the MBA online orientation. Other services include offering online office hours and…

An academic librarian at the University of South Carolina, faced with providing online resources for distant and distributed learners, examines whether there is any difference between distant and distributed learners. Illustrates changes brought on by implementation of information technologies. Discusses seeking a new definition, meeting…

This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…