This teacher-coordinator manual assists in planning, organizing, directing, and evaluating student learning experiences associated with either a model store, school store, or combination. (A model store in a marketing laboratory simulates marketing functions; the school store markets merchandise to fellow students, faculty, and/or the public.)…

The report describes a model for establishing a small store to be operated by fashion merchandising students for academic credit within a post-secondary school program. It is intended to bridge the gap between graduation and employment by offering the student a hands-on retailing and merchandising experience during school hours before graduation.…

Research was conducted to provide a model for selecting equipment for marketing and distributive education programs that was required for the development of the skills or competencies needed to perform in marketing and distribution occupation. A research of the literature identified both competency statements for three program areas--Fashion…

This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Issues and Trends in Wisconsin Marketing Education" (Searle); "Competencies Necessary for Student Teachers" (Littman); "A Report of a Study of More than…

The following papers are included: "Concepts on Marketing Issues in the Czech Republic" (Anne Mills); "Requiring More of Teacher Preparation: Authentic Assessment as a Vehicle to Reform" (Laura J. Wyant); "A Delphi Study of Professional Competencies for the Secondary Marketing Educator" (Trellys A. Morris); "The…