In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail…

This article introduces an exercise that simulates the negotiation process in a dynamic supply chain. The retailer and wholesaler roles are assigned to student groups who negotiate supply contracts in a number of rounds during a class period. Each group makes pricing, inventory, and ordering decision concurrently, and competes with others to…

Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…

Ethical dilemmas observed by students in retailing internships were the basis for a survey in which students indicated their perceptions as to whether case situations involved unethical behavior. Expanded case situations were offered to students for further exploration. The specific questions posed in this study included the following: (1) In what…

This secondary distributive education performance-based instructional unit on buying and pricing contains thirteen lesson plans, each based on a fifty-five minute period. Among the topics covered are the following: (1) the importance of analysing the customers' demands for merchandise before planning what and when to buy, (2) questions about…

This retail florist unit guide is provided to help teachers teach a unit on designing basic types of flower arrangements. Topics covered are principles of design, foundation materials used, foundation securing methods, tints and flower dyes, wire and ribbon sizes, color harmony, and basic types of arrangements. Learning activities include choosing…

This retail florist unit guide is provided to help teachers teach units on sales of floral products and maintenance and delivery in a floral shop. Topics covered in the selling unit are basic mathematics; taxable items; sales etiquette; types of floral products; telephone etiquette; order form information; wire service regulations; care of floral…

High school distributive education retail laboratories (school stores) provide practical experiences in an actual store environment. The manual presents information to assist coordinators in creating a distributive education retail laboratory or for improving an existing operation. Sections include preparing proposals to start a school store,…

The purpose of the experimental curriculum is to give grade 11 and grade 12 students an understanding of the problems and decisions that face every businessman in starting and managing a business. Included in this manual are 15 lesson plans and a major student project. The project attempts to serve as a culminating activity for many of the topics…

This project is a program of the Hood River Valley (Oregon) Opportunity School, a half-day alternative school attended by at-risk students. The project's objective is to teach fundamental academics through a practical experience in setting up and running a small business: the wholesale purchasing and retail mail-order sales of wildflower seeds.…

The first section of the distributive education curriculum guide for grades 7-12 provides brief introductory statements concerning program and course descriptions and the role of Distributive Education Clubs of America (DECA) and business community advisory committees in the distributive education curriculum. Section 2 provides detailed…

This handbook was developed to provide vocational education teachers in Montana with information about entreprenuership so that they can integrate the concepts into their vocational courses. The guide provides a definition of entrepreneurship and describes the syllabus for entrepreneurship (ownership, location, financing, personnel, promotion,…

This curriculum guide for service station retailing was developed by the state of Mississippi to standardize vocational education course titles and core contents. The objectives contained in this document are common to all service station retailing programs in the state. The guide contains objectives for service station retailing I and II courses.…