Learning to Sell Door to Door: Teaching as Persuasion.

Bogdan, Robert

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Peer reviewed

ERIC Number: EJ067875

Record Type: CIJE

Publication Date: 1972

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Learning to Sell Door to Door: Teaching as Persuasion

Bogdan, Robert

American Behavioral Scientist, 16, 1, 55-64, Sep/Oct 72

Two national firms with standardized marketing schemes employ persuasion rather than instruction in teaching an employee to sell. Students leave for their first assignment convinced of success in spite of a lack of skill. (JB)

Descriptors: Distributive Education, Learning Experience, Merchandising, On the Job Training, Sales Occupations, Salesmanship, Training Methods

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