Alumni giving is a critical revenue stream for Christian liberal arts colleges that originated as Bible institutions. This dissertation presents an in-depth case study of alumni donation patterns, focusing on how the transition from Bible colleges to liberal arts institutions has influenced giving behaviors. The study examines demographic factors…

In the numerous studies of segmentation for higher education marketing, the primary focus has been on segmenting students. In fact, universities serve a diverse audience that includes parents, employers, alumni, donors, and other members of society. The primary purpose of this study is to explore the extent to which universities must attempt to…

The Voluntary Support of Education (VSE) annual survey has collected data on fundraising outcomes in higher education institutions in the United States. It is regarded as the definitive source of information on philanthropic support of those institutions. Data from the survey are used to estimate total charitable support of all institutions of…

This is the second year that the Voluntary Support of Education (VSE) survey--the longest-running and most-comprehensive survey of charitable giving to U.S. higher education institutions--has been under the auspices of the Council for Advancement and Support of Education (CASE). The brief that follows outlines basic findings from the 2019 survey,…

Higher education institutions rely on support from donors to improve and sustain the institution. Employees within development, fundraising, and alumni relations (fundraising employees) play a pivotal role in securing vital funding through connections and support from alumni. In addition, they help fulfill the university's philanthropic mission by…

The Voluntary Support of Education (VSE) annual survey collects data on fundraising outcomes in higher education institutions in the United States. It is regarded as the definitive source of information on philanthropic support of those institutions. This research brief--the first in a series--is an example of the Council for Advancement and…

With the number of alumni of distance programs increasing, and the decline of public funding for higher education continuing, overlooking engaging these constituents both as active members within the alumni community and as donors will likely be progressively detrimental to institutions as time progresses. The purpose of this study was to…

The purpose of this study was to empirically analyze the determinants of charitable giving rates generationally among alumni of a private business college in the northeastern United States, with a focus on three areas: the unique cultural component of giving as it relates to the college and its entrepreneurial focus; the level of connectedness and…

This article describes how a small private business school, accredited by the Association to Advance Collegiate Schools of Business, reengineered its career services programme to become a premier programme in the United States. Drawing on theory of involvement, the research gives business schools a strategy to improve business career placement…

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

The American Council of Trustees and Alumni (ACTA) is leading the charge to return "higher" to higher education. We are challenging the status quo to restore academic freedom, academic rigor, and real accountability to higher education. And, we are doing so with an ever-widening network of supporters and partners.

In 2011, the Council for Advancement and Support of Education (CASE) founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations, and communications and marketing programs. A goal for the center is to collect data on best practices at…

CASE has conducted salary surveys to track trends in the profession and to help members benchmark salaries since 1982. Following CASE's major overhaul of the survey instrument and data collection system, CASE Europe fielded a European version of the salary survey for the second time in October 2012. All individual CASE Europe members at colleges,…

This guide provides step-by-step instructions for donors on how to target their giving, with profiles of successful gifts. American philanthropists long have been generous in their support of colleges and universities. But donors do not always find the results they envisioned for their generosity and good intentions. ACTA has responded by…

Alumni participation rates of 40 percent and more are not uncommon at private baccalaureate institutions in the United States. At most publics, there is real cause for cheering when the rate peaks over 10 percent. Part of the problem is simply the math. With larger pools of alumni, public institutions face much higher costs, for instance, to send…