HBCUs have failed to solicit consistent and substantial financial support from their alumni base. Robust alumni giving is foundational to an effective advancement program. Without substantial endowments and robust alumni giving, HBCUs will struggle with accreditation, student retention, faculty satisfaction, and leadership. Hence, the problem of…

This study examined characteristics, structure, communication, and donor behavior related to young alumni at top research institutions with a specific focus on young alumni donor behavior at institutions with or without dedicated young alumni programs. The purpose of this study was for institutions to learn from peers and determine if a dedicated…

How is required public service during college related to later civic behavior? This article reports findings from a survey of 359 alumni, conducted two years after they completed their undergraduate studies at Tulane University. The alumni held positive views of the substantial public service requirement they had completed before graduating and…

Purpose: As colleges and universities face the shifts of decreasing government funds, increased operating costs, and waning alumni financial support, institutions are now plunging themselves into practices traditionally associated with the business sector. Practices like branding are now being used as a mechanism to increase engagement of alumni…

This study sought to ascertain the specific motivations behind doctoral alumni giving. Most U.S. colleges and universities depend on alumni giving to supplement revenues from tuition and governmental support; however, relatively little alumni giving is generated from PhD graduates. The result is untapped revenue for doctoral-granting institutions.…

Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly,…

The highly successful Spelman College (Georgia) fund-raising campaign was due in part to large donations by celebrities, but also to the participation of alumni and students. Development of long-term support for the college was a major objective of the campaign, which targeted three areas: endowment enhancement; funding for new science facilities;…

Fund raising effectiveness in 10 types of higher education institutions and for four major donor groups was studied. Separate analyses were undertaken for public and private institutions of five types (research, doctoral, comprehensive, baccalaureate, and two-year). Donor types were alumni gifts, non-alumni gifts, corporate gifts, and foundation…

Government matching fund programs, at their most fundamental level, are state-based initiatives that match private donations to colleges and universities with public funds. These programs have proven to be effective methods of improving public colleges and universities and successful examples of public-private partnerships, which are key…

A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…