An attempt was made to assess the attitude change of teachers involved in a drug education program. Results indicate that teachers tended to rate 1) alcohol more dangerous; 2) the soft drugs less dangerous; 3) the hard and household drugs about the same as in the pre-test. Drugs were seen as more dangerous to people generally than to the rater…

This paper delineates models of drug abuse prevention education that have been indicated in the literature during the past six years, and discusses the research related to each. The nine models were considered according to: (1) basic premises, (2) positive and negative salient criticisms, and, (3) implications and modes of application for drug…

College students were asked to respond to eighteen household, legal, and illegal drugs. Perceptions of strength and dangerousness were highly correlated. Usage and dangerousness tended to be negatively correlated while usage and pleasantness tended to be positively correlated. The dangerousness dimension separated the drugs into legal and illegal…

This investigation relates to the research questions: (1) Do college students' perceptions of the dangerousness of specific drugs now parallel the government's listed ranking? (2) Where do legal drugs fall on the continuum of perceived dangerousness? (3) What might be good dimensions to characterize perceptions? (4) What is the relationship among…

A comprehensive review is presented of Drug Education programs for school students from 1967 to date. In general it was found that the great bulk of Drug Education programs reported were lacking in any meaningful evaluation that would provide data for guidance in the design of future programs. (Author)

Purpose of this study was to explore the effectiveness of broadcast television as a drug education tool, and to test the effect of group viewing as a component of a positive learning environment for instructional television. Learning was measured in terms of information acquisition and in terms of attitude change. (Author)

The purpose of this research was twofold: (1) to explore the effectiveness of the mass media as a drug education tool, and (2) to find ways to make televised education more effective in stimulating meaningful learning and attitude change. This study hypothesized that television instruction experienced in the context of a structured small group,…