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Direct linkKraus, Harald; Burford, James – Journal of Marketing for Higher Education, 2020
Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…
Descriptors: Student Recruitment, Marketing, Video Technology, Web Sites
Center for Applied Linguistics, Arlington, VA. – 1961
The Survey of Second Language Teaching was conducted in 1959-1961 to investigate the nature and extent of the problem of second language learning in developing nations. This document summarizes the survey. It identifies the second language factor in national development, discusses the nature and extent of its problems and surveys the resources…
Descriptors: Developing Nations, Economic Development, English (Second Language), French
